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Time to Regenerate the Meaning of Sustainable Ag.Dave Carter New Hope Blogs

All Grassed Up and Nowhere to Go?Read Story

Future of Natural and Organic Food Tied to Ag in the MiddleRead Story

Ag Isn't All Sun and FunRead Story

Industrial ag shortchanges consumers and farmers (NewHope360 Blog)Read Story

Next crop of organic farmers needs careful cultivation (NewHope 360 Blog)Read Story

Water: The new carbon (NewHope 360 Blog)Read Story

Patience and persistence win new markets for non-GMO label (June 21, 2013)Back

by Dave Carter in New Hope 360 Blog

Patience and persistence.

Those words will never be listed on an ingredients panel.

But they are the key ingredients behind the new Non-GMO Project Verified labels on meat, poultry and egg products.

Hidden Villa Ranch and Pitman Farms last year teamed with the Non-GMO Project to seek approval for a label that would inform consumers of egg products, poultry and meat that had been sourced from animals fed an exclusive diet verified to meet the project's audit-based standards.

These companies and others invested considerable resources to develop sources of feed that are tested to be verified as non GMO. The only way to recapture those investments was to be able to market the added value of those products to their customers.

A growing number of shelf-stable food products already carry the Non-GMO Project logo. But, the USDA is required to approve any new label claims for perishable items like meat, poultry and egg products. So, the producers and the Non-GMO Project went to the USDA. And that's where they hit a brick wall.

Read Full Article

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Authenticity Matters

Today's customers want to know the facts behind the food they buy. Packaging with pastoral farm images no longer suffices; these customers want to know the people and practices involved in bringing food from the farms to their tables.

An increasingly complex web of governmental regulation and private certification seek to provide customers with that information. This sea of certification protocols and label claims can be overwhelming for manufacturers and customers alike.

Dave Carter of Crystal Springs Consulting, Inc. works with farmers, manufacturers, marketers and federal agencies to cut through the clutter and confusion. Crystal Springs Consulting specializes in:

  • Identifying the production protocols, certification claims and regulatory requirements that will differentiate a product in the marketplace.

  • Assisting companies in "telling the story" behind those protocols.

  • Crystal Springs Consulting is dedicated to restoring customers' faith in the marketplace, and in the products they purchase. Let us help you build profitability by promoting the authenticity of your products.