If The Carbon (3)...
Yeah, it’s really, really neat.
We’re entering 2008 with bison riding a significant wave of consumer popularity. Health-conscious customers and gourmet cooks have readily embraced bison over the past few years. Sustainability may be the next consumer wave.
Like carbon footprint, few consumers actually have a clue what sustainability means. One study just released by the Hartman Research group revealed an extremely low recognition of the term, but also found that most people are beginning to adopt lifestyle changes designed to protect the planet. For some, it’s low intensity lighting. For others it’s recycling, for still others, its installing water conserving landscaping.
We have an opportunity to continue to connect with those folks. To do so, we have to get the message out that bison isn’t just the least environmentally damaging meat on the market; bison are part of the environmental solution. And, we’re the part of the solution that tastes great as well.
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We’re entering 2008 with bison riding a significant wave of consumer popularity. Health-conscious customers and gourmet cooks have readily embraced bison over the past few years. Sustainability may be the next consumer wave.
Like carbon footprint, few consumers actually have a clue what sustainability means. One study just released by the Hartman Research group revealed an extremely low recognition of the term, but also found that most people are beginning to adopt lifestyle changes designed to protect the planet. For some, it’s low intensity lighting. For others it’s recycling, for still others, its installing water conserving landscaping.
We have an opportunity to continue to connect with those folks. To do so, we have to get the message out that bison isn’t just the least environmentally damaging meat on the market; bison are part of the environmental solution. And, we’re the part of the solution that tastes great as well.
Back to Columns, Blogs & News
