Trust.
It’s the foundation for sustainable success in today’s marketplace.
Images of pastoral farm scenes or dancing cows no longer earn the customer’s trust. Customers want authenticity. They want to trust that the products they buy are "the real deal."
Years ago a handshake sealed the business relationship between farmers and processors, distributors and retailers, and even between retailers and customers. Convenience replaced that relationship through the years. Now, customers realize that convenience and low prices often carry a high cost in terms of sacrificing taste, nutrition and health.
Perhaps we can’t bring back the handshakin’ way of doing business, but we can restore our customers’ faith in the marketplace, and in the products they purchase.
Crystal Springs Consulting, Inc. will help you build connections that really matter by promoting the authenticity of your products. We can assist in organic certification, traceability protocols, and process verification as a first step. We also offer much more than guidance in standards and protocols. We help you reconnect customers with the people who produce and process clean, wholesome food in a manner that sustains our environment.
Dave Carter, Principal
Crystal Springs Consulting, Inc.
In the News
Is Organic Affordable? by Dave Carter in New Hope 360 Blog Oct. 14, 2011 11:22am
Elitist. This word is often associated with organic and natural foods. The term implies that organic farmers and food manufacturers deliberately price their products to be only within reach of folks who start every morning with a double-caramel latte sipped behind the wheel of a Lexus. Every organic and natural meat producer I know would love to have their products available to customers at every income level. But they are playing in a game where the rules consistently put them 20 yards behind the line of scrimmage. The conventional food system today has been driven to be cheap… in terms of both price and nutrition. As the organic food business grows, the industry will be able to capitalize on greater efficiency in processing and transportation infrastructure. Even then, growing organic food will still cost more than its conventional counterpart.
and On the Blog
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New Ag vs. Old AgBy Dave Carter
New Ag vs. Old AgBy Dave Carter
New Ag vs. Old AgBy Dave Carter
New Ag vs. Old AgBy Dave Carter
New Ag vs. Old AgBy Dave Carter
New Ag vs. Old AgBy Dave Carter
New Ag vs. Old AgBy Dave Carter
New Ag vs. Old AgBy Dave Carter
New Ag vs. Old AgBy Dave Carter
New Ag vs. Old AgBy Dave Carter
New Ag vs. Old AgBy Dave Carter
New Ag vs. Old AgBy Dave Carter
New Ag vs. Old AgBy Dave Carter
New Ag vs. Old AgBy Dave Carter
New Ag vs. Old AgBy Dave Carter
New Ag vs. Old AgBy Dave Carter
New Ag vs. Old AgBy Dave Carter
New Ag vs. Old AgBy Dave Carter
New Ag vs. Old AgBy Dave Carter
New Ag vs. Old AgBy Dave Carter
New Ag vs. Old AgBy Dave Carter
New Ag vs. Old AgBy Dave Carter
New Ag vs. Old AgBy Dave Carter
New Ag vs. Old AgBy Dave Carter
New Ag vs. Old AgBy Dave Carter
New Ag vs. Old AgBy Dave Carter
New Ag vs. Old AgBy Dave Carter
New Ag vs. Old AgBy Dave Carter
New Ag vs. Old AgBy Dave Carter
New Ag vs. Old AgBy Dave Carter
